target market in DUTTON target market DUTTON

target market in DUTTON

target market DUTTON

target market in DUTTON.Or else by which statement sums up how you define your customers?
And to further convince you, here are 3 reasons.
Take cell phones, for instance.
Senior citizens, teenagers and parents buy cell phones, but they buy the, for different reasons.
Teenagers buy them so they can chat with their friends all the time.
My 90yearold grandfather bought one for emergency use only.
Each one of those reasons is a different benefit.
The ad that appeals to parents knowing where their teenagers are is certainly not going to work for teenagers, and neither of those ads will be terribly persuasive to my grandfather.
Not really possible, is it?
This is especially true for business owners who are service providers.
Get a sheet of paper.
Write down all the features of your product.
Features are descriptions of your product.
Take cell phones, for example.
Now change those features to benefits.
Maybe parents or people in certain industries or people with certain jobs.
Try to come up with at least 50 markets.
Another technique is to ask your subconscious for help.
Do a meditation where you ask your subconscious to show you someone from your target market.
Ask questions and see what the answers are.
Try and narrow it to no more than five target markets.
One or two are better yet.
The more target markets, the harder it gets.
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